Your customers expect greatness.
We help you deliver exactly that.
Our collaborative approach integrates your vision with our expertise, ensuring solutions that are not only innovative and impactful but also deeply aligned with your business goals. We believe in partnership, working hand-in-hand to transform ideas into exceptional user experiences and successful products.
From life-saving cancer therapy to everyday household products, Design-For-All is our core principle.
Dan Formosa, Ph.D.
Dan is the founder for ThinkActHuman with the goal of design for a better world. In addition to ThinkActHuman he co‑founded 4B Collective, focused on design and gender, and co-founded the Masters in Branding program at the School of Visual Arts in New York.
Dan consults with companies and organizations worldwide on design and innovation. An early proponent of “design for all” (a.k.a. Inclusive Design), he also lectures internationally on research and the future of design.
Featured Awards
Design 75: The Best Designers in Technology
Brands we worked with
About Ycenter
From building, policy and data governance tools for 7 African country governments benefiting 30 Million small and medium farmers to helping a Fortune 500 company expanding accessibility to a ground-breaking cancer therapy to millions of people in South-East Asia.
Ycenter is a Global design firm with experience of working on ground with farmers in rural Africa to Fortune 500 CXOs using a human-centered approach to design.
Featured Awards
Get in touch to explore partnership.
From Design consulting to Design coaching for your teams, we are excited to build with you.
UCB Pharma’s ergonomic syringe and packaging
Cimzia® landmark new packaging aims to make the lives of patients with rheumatoid arthritis a little bit easier. The friendly packaging promotes compliance and provides a positive, caring user experience.
It solves a common problem for users: simple opening of the box and removing of the devices. A curved front panel allows fingers to slide under and lift it to open the box. Three simple steps lead patients through a thoughtful and straightforward process. The tray accommodates a wide range of dexterity limitations when removing the syringe.
To help with physical access, as well as relieve anxiety about self-injection, designed this easy to open and understand package for Cimzia, a biologic medication. In conjunction with Smart Design.
OXO Good Grips
Based on the idea that design should be for everyone, at Smart Design- Dan and the team developed the OXO line of kitchen tools. Designed to accommodate an especially wide range of people – including people with arthritis and low vision.
The designs embody basic principles of biomechanics, characterized by large oval-shaped handles and (importantly) careful design of the blades and other mechanical benefits at the “far end” of the tools. OXO’s initial line was based on extensive usability studies conducted by Dan Formosa, a key member of the four-person design team. Since 1991 the OXO line has been referenced frequently as an early example of inclusive design
Smart Gauge with Ford
Some people buy hybrids and are disappointed with their mileage – they aren’t getting what they were promised.
Why? Because driving style makes a big difference.
Knowing this, Ford was recommended that they shouldn’t just think of the instrument cluster as a one-way flow of information, vehicle to driver.
The Ford SmartGauge is Ford’s first generation of LCD-based instrument panels designed to help drivers drive more efficiently.
The EPA rated the Ford Fusion Hybrid at 41 MPG city, 36 MPG highway. Journalists in test drives reported getting 50 MPG and more when guided by the SmartGauge. So does that mean, through design alone, we increased mileage by 9 miles per gallon?