C.A.S.E. Framework

  • CCause

    Cause

    Identify the root cause of the problem.

    • Use the 5 Whys
    • Separate symptoms from causes
  • AActionable

    Actionable

    Turn insights into decisions and next steps.

    • Define what changes now
    • Prototype pathways forward
  • SSystems

    Systems

    Map the system and the people affected by it.

    • Identify stakeholders and incentives
    • Anticipate unintended consequences
  • EEffect

    Effect

    Clarify outcomes and how you’ll measure them.

    • Map direct effects
    • Benchmark the current scenario

Go-To-Human Framework

Go-To-Human

High-Urgency Stakeholders

Focus on those with the most immediate need.

Go-To-Human

Impact-Driven Pricing Model

Align cost with tangible value.

Go-To-Human

Preference Strategy

Become the default, preferred choice.

Go-To-Human

Critical Problem Resolution

Solve the customer’s most significant challenge.

Go-To-Human

Value-Based Attraction

Shift from chasing to attracting.

Go-To-Human

Narrative-Led Storytelling

Connect through authentic stories.

Go-To-Human

Community Loyalty

Build a tribe, not just a database.