• Designing for everyone isn’t just good for the planet, it’s good for your business.

    World’s leading design expert Dan Formosa and Ycenter are collaborating to bring experiential Design Coaching and Brand consulting to you.

  • Never design something for the average person, you won’t be able to find one.

    World’s leading design expert Dan Formosa and Ycenter are collaborating to bring experiential Design Coaching and Brand consulting to you.

  • How good is your product without your logo?

    World’s leading design expert Dan Formosa and Ycenter are collaborating to bring experiential Design Coaching and Brand consulting to you.

  • Great brands have an attitude. Let us help you figure it out.

    World’s leading design expert Dan Formosa and Ycenter are collaborating to bring experiential Design Coaching and Brand consulting to you.

Your customers expect greatness.

We help you deliver exactly that.

Our collaborative approach integrates your vision with our expertise, ensuring solutions that are not only innovative and impactful but also deeply aligned with your business goals. We believe in partnership, working hand-in-hand to transform ideas into exceptional user experiences and successful products.

Dan Formosa, Ph.D.

With a background in design, ergonomics and biomechanics, Dan has been a designer helping companies and organizations worldwide amplify their impact. An early proponent of “design for all” (a.k.a. Inclusive Design), he is often invited to speak internationally on research and the future of design.

His work spans a wide range of products categories – household products, automobiles and medical devices. Dan is also a founding faculty member of the SVA Masters in Branding program at the School of Visual Arts in New York City.

From life-saving cancer therapy to everyday household products, Design-For-All is our core principle.

Ycenter

From building, policy and data governance tools for 7 African country governments benefiting 30 Million small and medium farmers to helping a Fortune 500 company expanding accessibility to a ground-breaking cancer therapy to millions of people in South-East Asia.

Ycenter is a Global design firm with experience of working on ground with farmers in rural Africa to Fortune 500 CXOs using a human-centered approach to design.

We offer

  • Design Retreats

    We offer highly immersive, interactive experiences crafted to unlock your team's full potential. We facilitate dynamic discussions and hands-on exercises, guiding you through the early stages of product development. Together, we'll define clear objectives, explore groundbreaking concepts, and lay a solid foundation for your next big innovation. Expect actionable insights and a shared understanding of the path forward.

  • Ergonomic Product Design

    From concept to tangible creation, we offer development of hardware products. We apply principles of ergonomics, biomechanics, and human-centered design to shape ideas into physical products that offer the best human-product experience. Our expertise ensures your product is not only functionally superior but also intuitive, comfortable, and a pleasure to use, driving both user satisfaction and market success.

  • Identity & Experience Design

    We help define and articulate your brand's unique essence. We go beyond logos and color palettes, delving into your core values, target audience, and market position to craft a compelling brand narrative. This service ensures a consistent and memorable brand experience across all touch points, building strong emotional connections with your customers and setting you apart in a crowded marketplace.